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Growth · Free calculator
Customer lifetime value calculator
See what a customer is worth over the whole relationship, and whether what you spend to win one makes sense.
How to use the customer lifetime value calculator
What it does: See what a customer is worth over the whole relationship, and whether what you spend to win one makes sense.
When to use it: Use it before you spend on marketing or sales, and after a campaign to see what worked.
- Start with the example numbers to see how it works.
- Replace them with your own figures from your bank statements, invoices, or bookkeeping. Estimates are fine.
- Read the plain-language result at the top, then change one number at a time to see what moves it most.
The calculator is free, needs no account, and doesn't store what you type.
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