Did that marketing campaign pay off?

Email campaign: how many addresses the send went to. Your email tool shows this on the campaign report as recipients or delivered.

Email campaign: what the send cost beyond your own time, meaning the month's email software fee plus any design or copywriting you paid for.

Paid ads: how many clicks the campaign bought. The ad platform report lists clicks next to spend for the dates you ran.

Paid ads: the average you paid for each click. Divide total ad spend by total clicks, or read average CPC off the platform report.

Direct mail: how many postcards or letters went out. Use the quantity on the mail house invoice or the count of your mailing list.

Direct mail: one-time costs for this mailing, such as layout and design, photography, list rental, and any printer setup fee.

Direct mail: what one piece cost to print and send. Divide the printing and postage invoices by the number of pieces mailed.

Direct mail: the share of recipients who got in touch by calling, coming in, scanning the code, or using the offer code on the card.